Yesterday, HTC announced new HTC One with a huge focus on their new camera technology. The Nokia Lumia 920 has received a lot of credit for their camera and it seems that HTC is looking to use their new UltraPixel as the buzzword to beat them out. HTC is saying that they are using just 4MP but with their new Ultrapixel setup, they are claiming that it outperforms other phone cameras by capturing more detail in each of the pixels.
There is no doubt that we will see HTC One vs Nokia Lumia 920 camera articles flying up all over the internet however, I will wonder can the average person really see the difference and more importantly will they care. Either way, hopefully HTC brings a Windows Phone version of this device out because despite anything else, the phone looks very nice and at 4.7 inches, it could be the next device in the Titan line of Windows Phone.
Here is how HTC explains why their UltraPixel technology is better
The new HTC One will be the first to feature the HTC UltraPixel Camera – an advanced imaging technology that offers a great leap in the quality of point-and-shoot photos and video. Smartphones have rapidly become the primary camera for millions of people and taking pictures an indispensible part of daily life. HTC is committed to offering the highest quality camera available, so even everyday pictures are gratifying and memorable.
With the new HTC UltraPixel Camera, users will be able to quickly shoot vivid, true-to-life images with a wide range of colors, even in low light conditions. We accomplish this not by increasing the number of megapixels in the camera, but by engineering a more advanced CMOS Sensor, ISP, and optical lens system that captures significantly more light than most 8 or 13 megapixel cameras.
This White Paper describes the key components of ImageSense technology, which include:
- UltraPixel Sensor – Engineered with larger pixels, it enables each pixel to capture more than 300% more light than most leading 13 megapixel cameras.
- HTC ImageChip – Offers continuous autofocus, color shading, and noise reduction, as well as more realistic High Dynamic Range.
- F2.0 Aperture – The largest available on smartphone camera, it lets in 44% more light than the iPhone 5.
- Optical Image Stabilization – Drastically reduces blur in still photos and shaky video footage.