Microsoft Rebranding Zune And Windows Live

It have been rumored for quite some time that the Zune brand was going to disappear but we are not sure that anyone realized Windows Live was getting a rework too. While looking at the Windows 8 Consumer Preview, Rafael Rivera was able to uncover some information about the new rebranding of Zune and Windows Live and posted the information on his blog.

In the Windows 8 Consumer Preview, Rafael was able to see that the normal Windows Live applications have been replaced by a pre-installed version with the name Windows Communications. In addition, the Windows Live ID, which is pretty much the center of most of Microsoft’s services, is now named Microsoft Your Account.

In a list, the new Windows Live and Zune branding look like this

• Microsoft Account – Formally Windows Live ID
• Mail – Formally Windows Live Mail
• Calendar – Formally Windows Live Calendar
• People – Formally Windows Live Contacts
• Photos – Formally Windows Live Photo Gallery
• Music – Formally Zune Music Player
• Video – Formally Zune Video Player

Finally, it seems that Windows 8 will have Xbox Live for Windows which makes sense since not only is it a strong brand but the Kinect senor was named Kinect for Windows too. This way Microsoft doesn’t have to go around explaining what a Zune is, people just have to understand what service Microsoft is bringing to the table.

{Via WithinWindows}

Tagged as: Microsoft Your Account, win8, Windows Live, Xbox Live for Windows, Zune Music